Art direction, campaign photography, and complete digital touchpoint design for the M.Gemi x RUN OF sneaker collaboration.
Italian shoe brands M.Gemi and RUN OF teamed up to launch a bold, colorful collection of streetwear-style sneakers. Our goal for this campaign was to highlight founders Maria Gangemi and Matteo Cuiti’s shared love for Italian artisan craftsmanship, culture, and footwear.
M.Gemi x RUN OF Collaboration
ART DIRECTION
PHOTOGRAPHY
DIGITAL DESIGN
The art direction was inspired by the electric energy and fearless attitude of both European and American street style. Utilizing bright colors, tech-inspired glitch animations, and emotive photography, the campaign captured a youthful but elevated approach to streetwear.
In the spirit of true collaboration, RUN OF provided a portion of the editorial photography, while the M.Gemi team in Florence, Italy shot all product e-comm photography. Finally, I was tasked with shooting a separate in-studio editorial campaign in New York City. Together, we were able to produce a rich assortment of photographs that appealed to both the M.Gemi and RUN OF customer.
Landing Page
Teaser Email
